Ebuzzing, Europe’s leading platform for social media advertising, is merging with BeeAd, a French specialist in media site advertising videos. Thanks to the complementary nature of their businesses, the merger of BeeAd and Ebuzzing gives rise to the new European leader in online video advertising.
For Bertrand Quesada, Chairman & CEO and co-founder of Ebuzzing: "This perfect fit between the offer of BeeAd, a specialist in the dissemination of premium formats on media sites, and that of Ebuzzing, which focuses on social networks, will enable us to provide ad agencies and advertisers with a full range of formats combined with power that is unrivaled in Europe.”
The model for monetizing premium content invented by BeeAd will get a boost from the strong presence Ebuzzing has built up in Europe (with offices in France, the UK, Germany, Italy, Spain, Luxembourg and Switzerland). BeeAd will also gain access to a network that spans 90 countries in which Ebuzzing already does social media advertising.
BeeAd, which becomes a business unit of the Ebuzzing Group, will continue to develop under its own brand name in Europe. Other parties to the agreement with Ebuzzing include the leading site for free and legal music downloads www.beezik.com and WeSpread, a specialist in innovative performance-based advertising formats.
Driven by the growth dynamic in this market, the new Group expects revenues to reach 40 million euros this year, and hopes to double that amount within a year. The European market for online video-based advertising amounted to 1 billion euros in 2011.
For Pierre Chappaz, Chairman & CEO of the Ebuzzing Group, "Internet video ads have become a key aspect of media plans thanks to the development of adapted offerings like BeeAd’s. Eventually, the internet monetization model and that of television will converge, but with the targeting and engagement capacities which are unique to the Internet in addition. This deal strengthens our leading European position in this market segment.”