La Belle Vie investment from Capagro, FJ Lab, A Plus Finance & Celeste Family office

La Belle Vie raised €11.6 million from Capagro, FJ Lab, A Plus Finance and the Celeste Management family office

La Belle Vie, a foodtech start-up specialising in one-hour home shopping delivery, raised €11.6 million from Capagro, FJ Lab, A Plus Finance and the Celeste Management family office.

Launched in 2015 by two serial entrepreneurs, Paul Lê and Alban Wienkoop, labellevie.com is a home delivery service that stands out for its concept borrowed from the high street. Labellevie.com offers more than 6,500 everyday products that you might find in a traditional supermarket (food, hygiene, beauty), but also derives its originality from its many handcrafted products sourced from the best market gardeners, cheese makers, fishmongers, butchers, pastry chefs, bakers and wine merchants.

La Belle Vie now guarantees delivery times of less than one hour in Paris, three hours in the Ile de France region and 24 hours in the rest of France.

This is made possible by the in-house development of a proprietary software, unique in Europe, which facilitates tight control of the entire supply chain. La Belle Vie wants to use these funds to further strengthen its technological investments and consolidate its lead.

With currently 12,000 weekly deliveries, La Belle Vie has experienced significant growth during the lockdown (x4), accompanied by strong customer loyalty among its new customers.

The team is now aiming to expand its shopping high street considerably by welcoming more than 50 partner shops (Palais des Thés, Avril Beauté, Joone...) in the next 12 months onto its platform.