The site was launched in October 2006 by David Dayan (20 years of experience in the destocking business) and Thierry Petit (12 years of experience as an Internet entrepreneur). It climbed to number 2 in the French market in less than 3 years, behind venteprivee.com, without recourse to outside financing and is the France's 7th largest e-business site (Nielsen - Dec 09). By the End of 2009, the site had more than 3 million members and 75 millions euros of revenue. It’s now aiming in for 140 million euros and 6 millions members in 2010. 

From an Accel perspective, this investment is part of a wider range of investments that they’re making in the area of ‘social commerce’ – where retailers use the social graph in some way to create new e-commerce models.

Financière Cambon acted as shareholders advisor and led all the M&A process with a team combining London and Paris offices.