Masters Consultant sold to BVA

Leader in mystery surveys joins BVA group

In order to increase its visibility and make its business sustainable in a competitive market, Masters Consultants has decided to join BVA Group in June 2013. As the 4th largest research agency in France with 65 million of turnover, BVA Group will participate to Masters Consultants growth, constantly positive since 1989.

Masters Consultants expertise in mystery shopping survey, consulting and Quality of Service (QOS) management perfectly fits with BVA Group leading position on customer’s satisfaction and loyalty surveys. Transaction rationale is therefore to create synergies and to offer new comprehensive and innovative solutions as regards customer’s satisfaction.

However, the organization, the methodology, the operational teams and the management of Masters Consultants will remain unchanged. As a full-fledge entity, the Company will benefit from the investments and the expertise of BVA Group so as to become the market leader and to keep being a reference in quality and reliability of the data. 

Established in 1993, Masters Consultants is a French services Company specializing in mystery shopping surveys, and more generally, in service quality measurement. The Company is recognized for its high value-added service which has enabled it to become an important contributor to quality and HR policies (bonuses and incentives), customer loyalty programs, sales force trainings, staff evaluations, compliance with franchise agreements, contracts and certifications.

Masters Consultants team is composed of 50 permanent employees who are supervising 3,300 investigators in France and Benelux.

For more than 40 years, BVA Group provides its clients with a high expertise in all business sectors, innovations and new methods. As a pioneer in terms of new techniques and approaches (behavioral, non verbal, digital, etc), BVA Group offers qualitative and quantitative studies which enable its clients to analyze consumers’ complex behavior and to elaborate operational and strategic recommendations.
BVA Group is an independent company, active in France and abroad with 7 regional offices and 300 permanent employees.