investment from Seventure

Specialist online furniture retailer So Factory secures substantial first-round financing lies on the bottom-of-the-line contemporary furniture market, a “jeune habitat” boosted market in growth since 2003 (+70%), and considered today as the powerhouse of the internet furniture market estimated between €400m and €500m.

Created at the beginning of 2009, the website rapidly became one of the market leaders, thanks to its founders’ double expertise: the sourcing in quantity and in quality (historical savoir faire) and web skills.

The company employs about 40 FTE in Athis-Mons (91). This round will able  to take the lead of a new more ambitious development plan, essentially through web marketing actions, to invest in its logistic tool and to expand the offer.

“Seventure has a cross-functional knowledge of the web profession, acquired when supporting some leaders of the sector. This mechanism knowledge, associated to a performance analytic approach, convince us of the pertinence of making of Seventure, a key partner to reach our growth objectives. ” said Michael Koskas, co-founder.

“We are enthusiastic about supporting project. The offer positioning and the great experience of the team on all the furniture value chain: range choice, sourcing, commercialization via internet, logistic, after sale service, convince us that the company has the adequate assets to rapidly develop itself and to become a major player of its market.” said Didier Piccino, Equity interests Manager at Seventure.