Founded in 2010 in Valencia, ForwardKeys has become a global leader in travel analytics, supporting tourism boards, airports, retailers, and hospitality players with actionable insights into traveler behavior and market dynamics.

Over the years, the company has built a distinctive platform leveraging ticketing data, forward-looking booking trends, and proprietary predictive models. This approach has enabled clients across the travel value chain to better anticipate demand, optimize strategic planning, and respond to fast-changing market conditions.

With a reputation for accuracy, agility, and innovation, ForwardKeys has positioned itself as a trusted partner for decision-makers navigating the complexities of global mobility.
The integration into Amadeus marks a major milestone in the company’s trajectory.

By joining a global travel technology leader, ForwardKeys enters a new phase of growth — one that will allow it to scale its impact, enrich its data sources, and explore new use cases across adjacent verticals. The deal also reinforces the strategic importance of data-driven decision-making in reshaping the future of travel. This combination opens the door to deeper innovation and broader global reach, while staying true to the company’s mission: to bring clarity to an increasingly complex world of traveler behavior.