Hardloop sold to iXO Capital

The Annecy based outdoor e-commerce platform opens a new chapter in its development with IXO Private Equity joining its capital

M & A sell side 2026, August

E-commerce & retail

“This transaction marks a new chapter in Harloop history. By strengthening our position in the company’s capital, we reaffirm our confidence in its trajectory, the strength of its business model and the potential of European outdoor market. With iXO by our side and a talented team, we want to accelerate our mission : reconnecting people with nature and making adventure more accessible, more responsible and more inspiring. Our ambition is lair : to make Hardloop the starting point forever adventure while building profitable, robust and sustainable growth”

Guillaume Richard & Julien Jérémie, Co-founders de Harloop

Hardloop, Europe’s specialist in outdoor equipment, announces the completion of a capital restructuring with iXO Private Equity joining its capital alongside co-founders Guillaume Richard and Julien Jérémie. Founded in 2015, the company doubled in size between 2022 and 2025, surpassing €40 million in revenue.

Since the start of the year, Hardloop reports that it has maintained its profitability momentum, with revenue up 30%. This momentum should allow it to reach €50 million in revenue this year, with the goal of reaching €100 million within three years.

This transaction takes place in a European outdoor market shaped by powerful underlying trends, including a growing appetite for nature, health, freedom, movement and shared experiences, alongside increasingly discerning consumers.