Keepcool & Neoness sold to GBH

ICM Group's wellness division, a leading player in the French fitness market with nearly 300 clubs operating under the Keepcool and Neoness brands, joins GBH

M & A sell side 2026, September

E-commerce & retail

"GBH has approached ICM Wellness to support its growth ambitions in France and across Europe. GBH will build on the company's strengths, including its employees, infrastructure, brand image, reputation and partnerships. In a demanding market where scale is a key competitive advantage, this transaction will enable the business to pursue its growth ambitions for the benefit of its brand, members and employees."

Charles-Édouard Marquet, Chairman and CEO of ICM

GBH is a family-owned group with operations in French overseas territories and international markets, structured around three main business areas: automotive distribution, food and non-food retail, and various industrial activities

This acquisition represents a major strategic diversification for GBH and opens up significant growth opportunities, particularly in promising new markets and geographical regions.

Founded in 1975, ICM Group is an independent, family-owned business that has gradually developed a dedicated sports and wellness division. Over the years, ICM Wellness has established itself as a leading player in the fitness industry, thanks to its focus on making fitness accessible, providing personalized support and delivering a high-quality customer experience combining digital solutions and coaches in the clubs.