MAD lbo with Activa Capital

The leading strategy consulting firm dedicated to the luxury industry open its capital and accelerates its development

LBO 2023, November

" We are pleased to open our capital to our managers and to be associated with Activa Capital. This is a key step in our organic growth trajectory to date, which we intend to significantly accelerate with their expertise in primary operations and external growth. We have high ambitions for this partnership, which will enable us to rapidly develop our business on the major challenges facing our industry: CSR, supply chain, data, and AI."

Delphine Vitry and Jean Révis, co-founders of MAD

Founded in 2009 by Delphine Vitry and Jean Révis, MAD is a leading strategy consulting firm dedicated to the luxury industry. With 60 consultants from eight different nationalities, located in Paris and in Shanghai, MAD provides a unique expertise to address Brand, Product Offering, Distribution, and Talent issues for all major global luxury product and high-end experiential groups. Both "Magic and Logic", combining strategic and operational vision, MAD supports its clients in a global growing market driven by the ever-increasing demand from a rising number of "high-end" customers.

The firm, which generates revenues of around 20 million euros, has experienced strong profitable organic growth since its inception. Strengthened by the 25 million euros invested in this transaction, MAD plans to double its size within the next 4 years, pursuing its organic growth and internationalexpansion (the planned opening of offices in Milan, New York, and Dubai will enhance and expand the group's French-Chinese footprint), while reinforcing its offer in CSR, supply chain expertise, Data and AI, to become the only "one-stop shop" ; player in the luxury goods industry.

Specifically, this operation welcomes fifteen key managers in MAD’s capital, guaranteeing the Group's managerial continuity, while preserving its entrepreneurial DNA and its strong customer relationships.