Conexance sold to WPP

Data marketing firm Conexance joins WPP, world’s largest communications group

As pioneer of cooperative database marketing in France, Conexance is a leader in predictive analytics identifying consumer behaviors and attributes which are used as strong predictors for future purchases. Conexance's solutions provide improved performance for customer acquisition, engagement and loyalty both online and offline. Conexance aggregates more than 25 million individual household consumers and 32 million digital profiles from more than 500+ contributing retailers and merchants. Conexance will work closely with WPP Data Alliance companies including Wunderman, Kantar and GroupM. Conexance is a privately held company based in Lille & Paris, France. The company will continue to operate under the Conexance brand and will remain an independent entity.

"A long time partner whose solutions have already demonstrated deep value and insights to our customers in France, we’re pleased to welcome Conexance as part of WPP”, said Dave DeMarsh, president, Wunderman data services. “We look forward to working collaboratively to leverage our respective areas of expertise and to fulfil our shared vision of helping companies improve the efficiency and performance of their overall marketing." 

"This acquisition demonstrates our continued commitment to Europe and the winning formula of WPP and Conexance will expand our digital capabilities and extend the strong demand for global data offerings”, said Mark Read, global CEO, Wunderman.Conexance’s solutions are an excellent complement to our existing strengths in bringing robust marketing insights and delivering the most complete digital profile for each customer.”

"We are delighted to become part of the WPP team and look forward to working closely with our new colleagues and the entire WPP network", said Didier Farge, president & co-founder of Conexance. "We share a vision in developing next generation solutions and services and we’re committed to driving innovation that contributes to our collective success”.