SPLIO investment from BPI, BNPDev, Amundi

The SaaS vendor specializing in retail (16 M€ turnover) raises 10 M€

SPLIO, the SaaS-based Customer Experience software company, announced a €10 million fundraising supported by three funds: Digital Ambition Fund (managed by Bpifrance under the Future Investment Program led by the Commissariat-General for investment (CGI), BNP Paribas Développement and Amundi Private Equity Funds. Leveraging its relationship with over 500 customers in the retail and luxury goods sectors, SPLIO developed SPRING, the first cloud-based CEM platform dedicated to retailers.

The launch of SPRING coincides with a growing necessity for retailers to deliver improved customer experience, in response to increasingly fragmented marketplaces. In the digital era, meeting the needs of customers while the number of touchpoints is increasing and customer journeys are diversifying, has become ever more challenging for retailers. SPRING helps them to overcome these new challenges, by breaking company silos towards a “customer-centric” organization. Retailers get a holistic view of their customer journeys, in real time, whatever the point of interaction with the brand.

In 2015, SPLIO generated a turnover of €16 million. Capitalize on the company’s existing customer base, its technological lead and excellent time-to-market, to achieve market leadership in the retail segment.

Commenting on the announcement, Raphaël Jore, President and co-founder of SPLIO said: “15 years of self-funded and profitable development had established SPLIO as a leading player in the field of multi-channel campaign management. This fundraising will allow us to accelerate our growth, widen our ambitions and deploy our new platform.”

“We were impressed by SPLIO’s self-financed development, and longstanding commitment to global expansion as they were able to open sales offices in five different countries, including China” said Delphine Larrandaburu, Investment Manager at BNP Paribas Développement. “For us, this is an incredible testament of SPLIO’s quality of execution, and a very good augur for their ability to expand and industrialize their business model in the coming years.”

“We are delighted to support SPLIO for the next phases of its development in this highly dynamic sector. We believe that SPLIO has reached critical mass, and that its new SaaS platform, SPRING, will reinforce its position as a key player in the consolidation of this ecosystem.” said Frédéric Lebrun, Investment Manager at Bpifrance.