Created in 2011 by Nicolas Clair, Hervé Lafont and Charles Decaux, VeryChic now enables more than 3,000 luxury and upscale hotel partners to optimize their distribution and provides them with access to new guests via its private sales. VeryChic carefully selects the hotels on offer, located in approximately forty countries worldwide, to guarantee a unique and personalized experience for each of its members.

Thanks to a robust business model, VeryChic offers, via its website and mobile application, more than 4,000 exclusive private sales at attractive prices, throughout the year, to a member base of more than 5 million. VeryChic generates consistent booking volumes with almost half through the mobile app. The quality and competitiveness of its offers means it can rely on repeat custom of nearly 50%.

Through this transaction, AccorHotels intends firstly to strengthen its expertise in the creation of exceptional private sales and secondly to enable VeryChic to accelerate its international development to make it the global leader in its sector.

Steven Daines, COO New Businesses and CEO HotelServices Africa & Middle East said, “We are delighted to be working with Nicolas, Hervé and Charles, who in just 5 years have managed to earn the trust of millions of members and of thousands of hotels thanks to both their unique expertise in the field of luxury private sales and their commitment to absolute quality. Our ambition is to support VeryChic in its international expansion in order to consolidate its leadership and benefit from its expertise to provide a portfolio of incredible locations and attractive offers to our guests, while presenting our hotels with a complementary solution to optimize the distribution of their rooms”.