Daltys and MaxiCoffee, two major coffee players in France, have formalized their alliance with the aim to make each cup a unique journey, discovering quality coffees, authentic stories and new experiences.
Premier online coffee expert, MaxiCoffee, registers over a thousand orders per day and generates more than 37 million euros in turnover. Much more than just an online coffee and machine retailer, MaxiCoffee combines more than 10 years’ know-how, passion and expertise. Driven by the desire to make "good coffee" available to all, MaxiCoffee created Lugat Cafés, exceptional products with traced origins, roasted by hand, offering a wide range of flavors. The company also runs a Barista Training School to teach the art of "coffee sommeliers" and in 2016 launched "Coffee Spirit", the leading French lifestyle magazine dedicated to coffee, tea and chocolate. With this expertise, MaxiCoffee opened its first coffee store in Gironde at the end of 2017, a unique concept in France entirely dedicated to the world of coffee.
As a complete actor in the world of coffee in France, Daltys offers its experience to millions of consumers every day. Based in the Marseille region, the Daltys group has become the market leader in automatic distribution in just a few years, with its innovative coffee solutions for businesses and public places. Daltys has set up many self-service coffee corners in France and has developed a network of 40 coffee shops and offers, in addition to direct or online sale of coffee and equipment to professionals and individuals.
With MaxiCoffee, Daltys is determined to establish itself as the "coffee experience" benchmark and to share it with as many people as possible. With MaxiCoffee, Daltys will now benefit from expertise in the sale of coffee and machines on the internet, and will increase its roasting of specialty coffees and the coffee store concept. This multichannel presence will strengthen the group's strategy. With a clear consumer-oriented approach, Daltys has a long record as a unique French player in the world of coffee.
With this external growth, the Daltys group will benefit from the expertise of 1,600 passionate employees, will make exceptional products available to the greatest number for an estimated turnover of 257 million euros.
With this complete range of services, the Daltys Group aims to be a key player in this dynamic market, but not only that. Sharing more than just a good coffee, Daltys wants to restore a ritual that has been part our lives since the 17th century. Like wine and champagne, coffee is a product of the earth, it is the farmer who cultivated it, the man who selected it and the Barista who sublimated it.
"Collaborating with Christophe Brancato, the founder of Daltys, is truly exciting for us: the coffee experience and sharing a human adventure are shared values and our respective visions of MaxiCoffee and Daltys and the meaning we give to our profession are superimposed perfectly to develop our common project. Regarding the MaxiTeam, I am proud and enthusiastic to continue working towards our initial ambition: sharing the best coffee with the greatest number ", Jean-Charles Krompholtz, President and Founder of MaxiCoffee.
"We welcome Jean-Charles Krompholtz, Lionel Galut and the MaxiTeam. Coffee is our passion. We want to offer a journey, a discovery, an adventure. Together, we become are a unique. A group that places the person, the land and their stories at the heart of an unprecedented experience so that every coffee break becomes an moment to be shared", Christophe Brancato, President of Daltys.