Opportunity lbo with Omnes

A Cloud platform specializing in automated customer interaction management completes primary LBO with Omnes

Omnes, backed by MACSF, completes the spin-off of Opportunity, subsidiary of Vocalcom Group, owned by Apax Partners, which holds a majority stake. This Primary Management buyout (MBO) is also an opportunity for management, notably the founder Anthony Dinis, to strengthen his capital share in the company.

A subsidiary of the Vocalcom Group and co-founded in 2005 by Anthony Dinis, Opportunity is a SaaS platform for customer interaction management.

100% mobile friendly and automated, Opportunity solutions allow its major corporate clients to drastically personalise interaction with their end customers based on complex or less complex scenarios combining plain or conversational SMS, emails, personalized videos and voice messages. In this way, Opportunity is able to encompass the entire customer relations cycle: digital marketing acquisition campaign, contractualisation, loyalty through personalised customer experience, customer knowledge (interactive survey), and proactive debt recovery.

The automated marketing market is undergoing significant double-digit growth, driven by a recurring need displayed in brands to optimize the ergonomics, innovation and performance of their marketing tools. Opportunity is a key player in this segment.

The B2C debt recovery market, Opportunity’s existing market, is characterized by strong digital penetration and good growth prospects, especially with the rise of e-commerce. Opportunity is perfectly positioned with its proprietary solutions to respond to the double challenge of large accounts: significantly warning and handling fragile customers, while maintaining customer relations (friendly personalized scripting).

With previous growth of more than 30%, the Company plans to achieve a turnover of €9 million at the end of 2019. It employs 22 people, with offices in Paris and Nantes.

The aim of the deal is to allow the company to pursue its cross-selling and up-selling strategy on its existing offer, to strengthen its sales teams, and to  win new prime contractors in France, but also internationally (in Belgium, Switzerland, the UK, Africa and the Middle East).