SAM sold to Marsh France

The affinity insurance broker joins Marsh France

Marsh, the world leading insurance broker and risk manager, announced the acquisition by Marsh France of SAM, an insurance broker based in the Paris region and specialised in the design and management of affinity insurance products and services offered by major distribution networks to their customers.

Founded in 2011 by Hervé Lelong, SAM has a well-developed and much appreciated affinity insurance offering specialised in banking, leisure, mobility and sporting sectors.

The team at SAM will become an integral part of Marsh France’s Affinity & Special Risks team which is enjoying strong growth, to pave the way for the development of new high value added affinity services and solutions.

Commenting on the deal, Fabrice Domange, CEO of Marsh France, said: " The businesses and values of SAM are perfectly complementary with the affinity businesses at Marsh. This deal also underlines our commitment to developing new growth opportunities for our customers. Our combined expertise will enable us to become the benchmark in insurance and to become the French leader. We are delighted to welcome the talented team from SAM to Marsh."