Sequoiasoft lbo with MBO Partenaires

Sequoiasoft accelerates its transformation with MBO Partenaires

The management and marketing software publisher for hospitality professionals is redesigning its shareholdings and embarks on a new stage of development. MBO Partenaires thus takes the majority of the capital and joins the management team. BNP Paribas Développement and Bpifrance Investissement, shareholders since 2016, reinvest in the transaction.

After two successful acquisitions in 2014 (acquisition of Cegid's hotel and restaurant business) and in 2016 (acquisition of DL Software's campsites subsidiary), Sequoiasoft accelerates its growth by launching Asterio, a Saas one-stop-shop software suite proposing all functionalities (PMS, CRS, booking engine, channel manager ...) to the actors of the hospitality industry (hoteliers, restaurants, spa set shops ...). This software will enable Sequoiasoft to consolidate its leading position with a premium solution and expand its offering to a new clientele - high-end independent hotels. Sequoiasoft will also continue to be a player in the consolidation of the sector both in France and abroad.

« Sequoiasoft corresponds in all respects to the corporate profile that MBO Partenaires wishes to support: a quality team with a solid track record, a major transformation project and a great ambition, to be a key player in the digitalisation of the hotel industry of tomorrow. » explains Cécile Nguyen-Cluzel, Partner at MBO Partenaires.

Growing by 10% a year, the company achieved a turnover of 21M € in 2018 with an EBITDA margin of 20% and aims to reach 30M € turnover by 2022.