Testapic sold to UserZoom

Leading UX analysis platform joins Userzoom

UserZoom, a pioneer in the field of user experience (UX) insights, announces the acquisition of Testapic, France's leading UX assessment company. UserZoom, backed by Thoma Bravo, is enabling more digital teams around the world to collect the high-quality user insights they need to build exceptional online experiences.

Testapic is the leading remote UX analysis solution in France, known for its innovative approach to user research and its methodological expertise. The unique targeting criteria of the Testapic panel allows companies to develop and enhance their UX evaluation capabilities, based on customised feedback from participants in Europe and around the world. This acquisition will strengthen its development and growth capabilities with additional support and investment from UserZoom.

The acquisition of Testapic was an ideal business and cultural fit to expand UserZoom's global presence. Testapic's expertise in participant recruitment, combined with UserZoom's innovative testing and benchmarking solutions, provides clients with a powerful UX analysis system, including high quality research, intelligent participant research and the global expertise of both companies. This combination provides both companies with what they need to deliver better user experiences and a distinct competitive advantage.