Velvet Consulting sold to WPP

The leading French customer experience consultancy joins WPP, the creative transformation company

Founded in 2004 by Fabienne Magot and Robert Picarel, Velvet Consulting has offices in Paris and Toulouse, employing 200 people. Its clients include L'Oréal, Sephora, Schneider Electric, Fnac Darty, La Poste Group, Pierre Fabre and Sanofi.

By combining marketing, data science and technology, Velvet Consulting enables its clients to better understand and communicate with consumers to deliver business growth.

The acquisition supports WPP’s wider strategic transformation, a key part of which is investment in technology services. In particular, Velvet Consulting’s expertise in omni-channel consumer engagement further strengthens WPP’s end-to-end marketing and technology consulting services in France. 

From strategy through to technology implementation, Velvet Consulting provides a fully integrated global consulting approach to help businesses become more client-centric by combining marketing, data, digital, technology and creativity. Velvet’s technology partners include Adobe and Salesforce.

Vincent Druguet, CEO Wunderman Thompson France, said: “Wunderman Thompson’s acquisition of Velvet Consulting allows us to further strengthen our role as a business partner and accelerate the growth of our clients’ brands. Velvet’s customer-centric mindset complements our own, with its unique approach to looking at ways to constantly enhance the consumer experience.”

Mathieu Morgensztern, WPP’s Country Manager for France, said: “Velvet Consulting's agile marketing approach transforms brands and delivers growth through an innovative application of data and technology. As we continue to bring together the very best talent to solve client challenges, this acquisition enables WPP to provide our clients in France with market-leading consulting and transformation services.”