Data Impact raises €8 million from Red River West and the Fonds Ambition Numérique managed by Bpifrance as part of the Programme d'Investissements d'Avenir, to boost its growth in Europe and in the United States.

Founded in 2014 in Paris by Yacine Terki and Ludovic Gallen, Data Impact is dedicated to supporting large companies in the deployment and optimization of their omnichannel distribution, providing them with real decision-making and action tool.

With its ability to analyze billion of data at the point of sale and to determine priority action levers using deep learning algorithms, Data Impact is shaking up the retail analytics landscape.

FMCG actors can thus refine their strategy, prepare their negotiations and optimize their distribution: improve product distribution, anticipate stock shortages, adapt promotions, diversify merchandising...

In less than 2 years, the Data Impact solution has convinced more than 40 international brands, including 70% of the top 50 FMCG brands, such as the giants Unilever & Pepsi.

This fundraising with Red River West and Bpifrance will enable Data Impact to boost its international development, particularly in the United States. It will also enable it to increase its investments in R&D to offer its customers ever more impactful teachings through Machine Learning. Data Impact is committed to making its model a world reference for the quality and accuracy of its data.