Planet cards acquires Bonnyprints - Rocket Internet

Planet Cards, Europe’s largest online personalised card retailer, grows its position in Germany

Planet Cards is an e-commerce website offering customized photo gifts and products. It offers more than 20,000 original creations, such as announcements, greeting cards, invitations and photo albums. Thanks to continuous innovation of its product range and customization technology, Planet Cards is the unrivalled leader in France, with a 50% share of the birth announcement market. The Group is a major European player, with operations in Germany, Netherlands, UK, Spain and Italy. In 2015, the company enjoyed revenue growth of 40%, reaching €22 million. 

The acquisition of Bonnyprints continues Planet Cards' consolidation of this buoyant sector. Germany is its second largest market after France. Since its creation in 2013, the Berlin-based subsidary has experienced sustained growth, with a 45% increase in revenue. Thanks to a highly performant production tool, Planet Card can respond to a developing market with more than 20 million cards printed in Marseille each year, for delivery throughout Europe. The expansion of its product range since 2012, including the addition of books and personalised items has driven growth in France and abroad.

There is a high degree of synergy between the two companies, especially in terms of customer acquisition and retention, IT, production and content creation. With over 9,000 designs in total, the group now boasts the most extensive range available on the German-speaking market.

Patrick Bégué, founder and CEO of Planet Cards: "We are very pleased  with the addition of Bonnyprints to the Planet Cards family. By combining our strengths and our respective know-how, we will be able to make great strides! We are in the early stages of our development in Europe and are confident that further good news will be announced soon." The Group expects double-digit growth across all operations in 2016.