Mountain & Outdoor sold to Travel Factory

Pioneer in online ski equipment rental joins Internet travel agency Travelfactory

A pioneer in online ski rental since 2007, Mountain&Outdoor Company (M&O) operates two leading websites: www.location-ski-moins-cher.com and www.skidiscount.fr.

M&O is a subsidiary of CometoParis, which promotes attractions to tourists coming to the French capital. To focus on its core business, CometoParis decided to sell its subsidiary to Travelfactory, which enables the latter to strengthen its presence in the winter tourism market by providing its customers with a comprehensive offering that includes lodging, meals, ski equipment and ski pass. 

M&O has developed considerable expertise in sourcing ski equipment, as reflected in the quality and recurrence of its contracts with suppliers. This enables M&O to propose the lowest prices on-line and off-line (up to 60% lower) and gives it a dense network of 600 rental partners at ski resorts in seven countries.

M&O’s finely tuned websites and presence along the entire value chain (from agreements with equipment vendors to online customer acquisition) gives it a particularly high visitor conversion rate.