Onatera investment from Capital Croissance

Onatera, french e-commerce leader of natural health, beauty & nutrition products, welcomes Capital Croissance

Created in 2011, today ONATERA reorganizes its capital through a growth equity transaction arranged by Capital Croissance, which provides new funds to pursue and shape the company's development.

With an average growth of 40% over the last 4 years, more than 350,000 customers a year and a turnover close to 40 M € in 2019, ONATERA has established itself as the primary French e-commerce site dedicated to natural health, with a wide range of food supplements, cosmetics, essential oils and superfoods, all organic or of natural origin.

ONATERA distributes both flagship brands such as Solgar®, Super Diet®, Nutergia®, Weleda®, etc., as well as exclusive and innovative brands (Orfito®, Terraïa®, SanaGaïa®, SelvaSana® and CosmeSana®) which launched 2 years ago and are already very successful.

The Group, based in Aix-en-Provence, has grown rapidly these last 3 years and now employs around 50 employees.

Eric Neuplanche, Chairman of Capital Croissance, adds: "After Babyzen® 3 years ago, the Capital Croissance team is delighted to accompany this new success story from Aix, equipped with talented management and strong values. We will make every effort to help it meet its new challenges (structuring, business-model evolution, external growth, internationalization) so that it can continue growing in a very dynamic market ".