Travelsoft acquires Traffics

Leading tourism booking solution for online tour operators has acquired the German company Traffics.

Orchestra, the leading platform on the French market, and Traffics, the leading independent travel SaaS platform in Germany, are joining forces to form Europe’s market leader. Travelsoft, Orchestra's holding company, becomes a 100% shareholder of Traffics alongside the two founders Salim Sahi and Jens Muskewitz. Christian Sabbagh, founder and chairman of Orchestra, remains the majority shareholder of Travelsoft.

This combination will accelerate the growth of the Travelsoft Group by bringing new services to current and future customers of Orchestra and Traffics. Both organisations will retain strong autonomy and, whilst implementing reasonable synergies in their respective markets.

Despite the last two years of unprecedented crisis in the tourism sector, Orchestra and Traffics have maintained a high level of investment, making both companies even more attractive at a time when the market is becoming very dynamic again.

Travelsoft automates the booking of more than 3 billion Euros of business volume by nearly 100 tour operators in connection with 500 producers within 10 countries, mainly France and Germany - two of the three main markets in Europe. Travelsoft employs nearly 120 travel tech tourism experts, has a turnover of more than €18 million, including €16 million in ARR (annual recurring revenue) and an investment capacity of €3 million per year.