Dolead investment from Ring Capital

The digital acquisition specialist raises $15M to accelerate its international expansion

Dolead has raised $ 15 million with historical investor XAnge and FrenchTech's new syndicated fund, Ring Capital. This investment will allow Dolead to accelerate R&D and open new markets in Europe and the US.

Dolead transforms the traditional approach of digital marketing with its unique acquisition technology and a performance offering that respond to the eternal question of all advertisers: how to create growth while controlling their acquisition costs.

Dolead's technology uses semantics (automatic creation of campaigns from a database of one billion keywords in 26 languages), algorithmic (bid management), behavioral statistics and machine learning in order to optimize the entire digital acquisition funnel: campaigns, landing pages and the reprocessing of CRM data for targeting.

Dolead specializes in the world of intentional lead generation or "lead" in 8 main markets (telecom, insurance, energy, training, home improvement ...). Among its 300 customers in Europe, Dolead has prestigious references such as Allianz, Crédit Agricole, Dassault Systèmes, EDF ENR, Le Figaro, Saint-Gobain, SFR.

Arthur Saint-Père and Guillaume Heintz, co-founders of Dolead, specify: "Our offer combining technology and expertise makes it possible to increase the volume of conversions of the campaigns while controlling the committed budgets.This new lifting will allow our engineers to bring new features to our customers in France and abroad ".

Since the launch of its performance offering in 2016, Dolead has entered a hyper growth phase while maintaining its profitability. Marie-Capucine Lemétais, Ring Capital, emphasizes: "We were convinced by Dolead's ability to position itself with a unique offer that meets the very strategic needs of advertisers and to deploy it very quickly in France and Europe. accelerate their scaling up internationally to make Dolead a new leader in the online acquisition market. "