Since 2013, when SoCloz came out with its retail e-reservation platform, the company has been growing at an annual rate of about 150% as the general public discovers its solution. SoCloz is already available in 20,000 stores and at 100 major retailers in nine countries and handles over 10 million online orders for instore pick-up a year. On the strength of this initial success in the physical store digitization market, SoCloz has decided to expand its operations to assist physical retailers in selling their products online.

To do this, SoCloz released its SaaS store digitization solution in late 2015. The objective of SoCloz‘s platform is to provide sales staff with an intuitive technology that will enable them to provide a range of services to their customers.

Jérémie Herscovic, SoCloz’s chairman: "Our core business has given us in-depth knowledge of physical retailing. We have identified three obstacles to the digitization of physical stores, the main one being technological. Since sales staff are the “foot soldiers“ of digitization, they need a tool that will enable them to handle the growing number of tasks they need to perform. The tools currently available are no longer sufficient. SoCloz’s platform seeks to revolutionize the physical store experience and enable conventional retailers to compete more effectively against the major pure online players. Physical stores have some undeniable advantages which they haven’t yet been able to fully exploit.”

By the end of 2016, SoCloz will have already equipped almost 50% of its customers with its SaaS digitization platform. The company’s second growth driver is to increase its presence abroad.