ETO sold to Publicis Group

Data marketing agency, with more than 220 staff and 30 years’ experience, joins forces with world’s third largest communications company

Founded in 1985 by Jean Derreumaux and Nicolas Leconte, ETO counts today 220 employees specializing in helping brands develop sustainable and profitable relationships with their clients through CRM, digital marketing and big data technologies. Having experienced consistent growth for the last 20 years, ETO is built upon a hybrid model bridging marketing and technology. The agency is notably strong in data management and analysis, in which it brings together over 100 team members.

Current directors Laurent Dunkelmann, Yves Riquet, Jean-Edouard Faidherbe and Yan Claeyssen, will maintain their management roles. The integration of ETO, and particularly the implementation of synergies with Publicis Worldwide, has been entrusted to Publicis Dialog’s co-chairmen Christian Verger and Nicolas Zunz.

“ETO is an agency we have admired for a long time, notably for its expertise in data. This acquisition will allow us to further improve our value proposition in CRM and on the emerging markets of VRM (Vendor Relationship Management) and big data”, Publicis Worldwid CEO Arthur Sadoun said. Yan Claeyssen, ETO President added, “Publicis Worldwide is a very well-known brand with an international network and very similar values to our own. This association will allow our clients, as well as our employees, to follow and accelerate the adventure notably on an international scale.”

This move allows Publicis Worldwide to advance its offerings in the fields of CRM and datamining (the study of big data), while also expanding its reach in France and worldwide. ETO boasts a client roster of over 40 brands, one-third of which being international, including Orange, LVMH, TOTAL, GO Sport and Sephora, among others.